Business challenge: A leading child car seat manufacturer sought out a 3PL to handle some orders for one of its most popular products. After growth, the client needed to find one partner to handle its entire U.S. distribution channel (including multiple SKU’s), both B2B to retailers and B2C to customers’ homes. Because of the size of the operation, the client …
Understanding Direct-to-Consumer (DTC)
There are B2B companies–those businesses providing services and commodities to other businesses–and there are B2C companies that provide services and commodities to individual customers. Or are they DTC companies?Overview If you’re a supplier, you’ve probably been asked by fellow suppliers and corporate buyers if you are B2B or B2C. What about DTC, which is being talked about more and more? …
Why Transitioning to DTC with an Ecommerce Store Makes Sense for Your CPG Company
If you’re in the CPG industry and you’re not engaged in selling direct-to-consumer (DTC), you could be missing out. Mass market and niche retailers and CPG companies know their bread and butter has always been establishing, nurturing, and strengthening consumer loyalty. With greater reliance on ecommerce, however, maintaining customer loyalty has grown more tenuous for companies that do not have …