Business challenge:
A large multi-brand retailer was in the process of rebranding one of its divisions. It needed all employees working in the newly re-branded stores across the U.S. to have identical t-shirts for its big Black Friday sale.
ASW’s solution:
ASW provided a full-service solution, ensuring that all t-shirts were sourced, imprinted, labeled, packed, and shipped efficiently to each retail location within the client's budget and required timeframe.
Execution:
ASW sourced a t-shirt that the client liked, ensuring that there were ample quantities across sizes. The client provided a spreadsheet listing all 4,000 employees and their sizes, each store location, and the address for each store. The client also provided the artwork that needed to be printed on each tee. ASW screen printed the t-shirts, folded and labeled them, packed them by store location, and shipped them out to all 500 stores in time for the Black Friday rollout.
ASW’s competitive advantage:
- Full-service fulfillment services from sourcing to decorating to shipping
- Decades of experience handling fulfillment programs for a diverse clientele, including retail
- Exclusive relationships with top apparel wholesalers to source product at discount prices
- Specialty services including folding and labeling
- Dedicated account manager
- Strategic location in NE Ohio
Key Benefits:
ASW worked closely with the client to obtain the necessary employee and store location information for the 4,000 workers. ASW also worked closely with its third-party shipping partner to ensure on-time delivery to all 500 locations. All t-shirts were ordered, decorated, labeled, and shipped in the correct sizes. The stores were able to outfit each employee in a matching t-shirt highlighting the new brand on the biggest shopping day of the season.