Business challenge:
A major financial services client needed a partner to manage a consumer fulfillment program that involved both a high-end, portable multimedia product and print collateral. The client wanted to mail out a premium tech gift, along with its own marketing print material and thank you cards, as part of a promotion to thousands of select, targeted customers.
ASW’s solution:
ASW partnered with top retail brand to source over 10,000 units of the requested tech product and worked with a common carrier to ensure that the high-valued products were delivered securely to the residential customers.
Execution:
ASW purchased the product directly from the retail brand at wholesale pricing. Products were stored in a designated location in ASW's secure shared services facility in Northeast Ohio. Once the selected recipients went through a qualification process with the client, the client provided the encrypted files with the recipients' shipping information. ASW's fulfillment staff kitted the product with multiple pieces of the client's print collateral. The items were repackaged, labeled, and shipped to the recipients within three business days. Recipients included end customers, as well as branches throughout the country. ASW was also responsible for processing returns for packages that could not be delivered to either the primary (residence) or secondary address (branch).
ASW’s competitive advantage:
- Vast experience handling fulfillment programs for a diverse clientele, including the financial services industry
- Strategic location in NE Ohio meant shorter shipping time, on average
- Branded merchandise distributor since 1996
- Dedicated account manager
- Large, secure warehouse space for inventoried items
- Ability to combine both print and promotional product fulfillment
- In-house kitting and re-packaging services
- Direct vendor relationships to source and ship high-end premiums at discounted rates
Key Benefits:
ASW helped the financial services client reach its targeted audience with a high-end gift packaged seamlessly with its own marketing material. ASW procured the product and kitted it with the client's own existing collateral. (Had the client not had the print material, ASW would have also arranged for the printing of all materials.) The gift was able to be packed in its original retail packaging, along with the print materials, into mailers ready for shipment. ASW's quick turnaround and direct relationship with the carrier enabled the client's targeted customers to receive their gifts quickly and securely.