Understanding Direct-to-Consumer (DTC)

There are B2B companies–those businesses providing services and commodities to other businesses–and there are B2C companies that provide services and commodities to individual customers. Or are they DTC companies? Overview If you’re a supplier, you’ve probably been asked by fellow suppliers and corporate buyers if you are B2B or B2C. What about DTC, which is being talked about more and …

Why Transitioning to DTC with an Ecommerce Store Makes Sense for Your CPG Company

If you’re in the CPG industry and you’re not engaged in selling direct-to-consumer (DTC), you could be missing out. Mass market and niche retailers and CPG companies know their bread and butter has always been establishing, nurturing, and strengthening consumer loyalty. With greater reliance on ecommerce, however, maintaining customer loyalty has grown more tenuous for companies that do not have …