ASW Announces the Promotion of 2 Associates

September 28, 2020 ASW has promoted two members of the Operations Team: Carlos Stevens and Ron Russell. Carlos has been promoted to the newly created position of Vice President-Supply Chain Services.  His primary responsibilities will focus on our Quality Systems, Continuous Improvement processes, Customer Service Operations, and NACD Compliance Certification—to name a few. Carlos started with ASW in June, 1987 …

CEO Featured in IWLA Newsletter Focus on Inclusion

ASW CEO André Thornton is featured in IWLA’s innaugural Inclusion & Diversity Council Newsletter. The article highlights Thornton’s transition from an All-Star MLB career to becoming a successful entrepreneur. Thornton underscores ASW’s commitment to diversity and inclusion and discusses the business case for D&I initiatives. He also clears up misconceptions some may have about minority-owned businesses. “Some people hear terms …

Why Transitioning to DTC with an Ecommerce Store Makes Sense for Your CPG Company

If you’re in the CPG industry and you’re not engaged in selling direct-to-consumer (DTC), you could be missing out. Mass market and niche retailers and CPG companies know their bread and butter has always been establishing, nurturing, and strengthening consumer loyalty. With greater reliance on ecommerce, however, maintaining customer loyalty has grown more tenuous for companies that do not have …