Understanding Direct-to-Consumer (DTC)

There are B2B companies–those businesses providing services and commodities to other businesses–and there are B2C companies that provide services and commodities to individual customers. Or are they DTC companies?OverviewIf you’re a supplier, you’ve probably been asked by fellow suppliers and corporate buyers if you are B2B or B2C. What about DTC, which is being talked about more and more? Sometimes …